Skip to main content

I have just One Word for you - the art of the single worded book title

I think I have spotted a trend.  The most popular books today have a single word as the title.  Sure, they have a subtitle that gives us the context within which to understand the catchy one word title.  The authors  (or marketers) are simplifying to a very sharp focus, such as to create a meme.  And this works for me.

I can be discussing a topic an make a connection to a book I've read and say - "Have you read, Blink?"  They say "Why, yes!"  We now have an instant cognitive model that gives context to our dialogue.


Switch  How to Change Things When Change Is Hard
Outliers  The Story of Success
Drive The Surprising Truth About What Motivates Us
Freakonomics   A Rogue Economist Explores the Hidden Side of Everything
Blink  The Power of Thinking Without Thinking
Think   Why Crucial Decisions Can't Be Made in the Blink of an Eye
Cod  A Biography of the Fish That Changed the World
Salt  A World History 
Spice  The History of a Temptation


Here's a list on Answers.com.

I really like the juxtaposition of Blink with Think.  I wonder which author is correct?  Could they both be correct?  Just as there may be a multi-dimensional relationship or a multi-factor relationship, many theories are simplifications.  Theories are modeled and because of our typical two dimensional communication methods of pen & paper we model complex behaviors in two dimensions on a graph of X & Y.  This simplification is a frame of reference that is a limitation brought about by a meta model.  The meta model is a method of working on a two dimensional piece of paper to communicate.

Sometimes we confuse the model for the theory; the theory for the behaviors; and our observations of the behaviors for understanding of reality.


A Map is not the Territory.  The label is not the thing.  However we need labels to cognate on the thing, to manipulate the concepts and innovate to solutions.

Related Post:
Motivation and the Two-Factor Theory  
Job Satisfaction Cannot Predictably Increase Job Performance

 

Post a Comment

Most Popular on Agile Complexification Inverter

Software Development terms applied to Home Construction

Let's Invert the typically wrong headed view of Software Development project management as a construction project.  We can map it the other way just to see if it works... to have some fun, to explore the meaning of phrases we toss around quite frequently.


Normally Project Management terms come from a construction domain.  We are going to apply the lexicon of modern software to the construction of a home.  We will follow the construction project and meet some of the people doing the work.

This is a very small (8 homes from $600,000 skyward) program in my 30-40 year old neighborhood.

About 6 months ago I saw the programs landing page go up.  It gives casual observers and some of the stakeholders a general idea of the intent of the program.  And most importantly who to contact for additional information if you happen to be interested in their products.

The Refuge program has 8 product projects and has them running independently.  Yet much of their DevOps infrastructure has already b…

Where is Shakespeare When We Need Him?

We are desperately searching for a term for people that connotes the best of human kind.  The creative, sensing, combinatorial synergistic, empathic solutioning persons that have yet to been labeled with a role name that works.

Some of the old terms:
Staff, Workforce, Human Resource, My Team, Army, Company

Shakespeare created 1700 words in his time.  He mutated verbs to nouns, and vice-a-versa, transformed verbs into adjectives, and formed words from whole cloth never before heard.  This skill is rare, but there is a poet that can create the term we need in the twenty-first century.

What should this term define?

21st Century Human Resource; the generalizing specialist.

Yes, but what more?  What less?

Suggest your poetry in the comments, let us see if we cannot do 1/1700 as well as The Bard.

By-the-way; who create the phrase "coin a word"?



A TED Play List - How do you create new words
6:52
Erin McKeanGo ahead, make up new words! In this fun, short talk from TEDYouth, lexicographer Er…

a little feedback please...

some feedback please...
How do you like the new look and feel of our site?
  ___)  nah (I like the old one better - bring it back)
  _X_)  yeah (much cleaner and easy to navigate)



powered by Typeform
See Also:

One Dark and Stormy during a Hurricane

I'm from the Carolina's where legend has it that our family commonly just hunkered down in the home on the coast and waterways than to head for inland shelter. Now that's from the old school days of barely improved (read paved) roads. They counted a storms severity by how high on the back porch steps (about 15 - top to ground) the water reached.  I don't recommend this action in todays world of long range forecast and transportation options.

I do recommend a drink or two in a hotel bar, far far away.

This is the week that Harvey came ashore in Texas.  I live on a hill in the little old town of Grapevine outside Dallas and Fort Worth.  And thank you all for letting me know that a storm is coming... I didn't get out and walk Malibu before the rain hit, so I grabbed a hat and we went anyway.  Much nicer walk with the drizzle, I'd say.

I'll raise a glass to you - if you were not smart enough to do the responsible thing, at the last responsible moment.

I do re…

Innovation in the Automobile Industry

In the 1900s the automobile industry was the most important and innovation industry in the USA.  But one could question if this was good for our society in the long run.  And one could question if they actually innovated.

In the early 1900s there were few automobiles, very little infrastructure created to support the industry.  For example the road system was still designed for horse drawn wagons and the wagon wheel (remember a steal rim and wooden compression spoke wheel).  The future US Highways, or the 1950s Interstate Highway System at the cost of $425 billion were decades and many innovations away. There was no gas service station, there were however horse stables, farriers, and blacksmiths in each town along the roads.  There was no real "road map", there was no road naming system, like was created in 1926 - the United States Numbered Highway System.

The industry employees millions of people, and was a large factor in the economy of the USA.  It created or was created b…