Skip to main content

The Digital Platform - resurrection of the Hub Strategy

There's a lot of talk these days in the tech sector about "digital _________" or a "______ Platform" - have you noticed it also?  I find this astonishing, as the world turned digital back in the 1980s along with disco.  And as for platform - well adding the word to shoes was a bad idea back then also.

So what causes this echo from the past?

I don't know - shall we investigate this over the next few months - the dog days of summer 2017?

Summer is a season.  Season are cyclical - they come around again and again.  So this brings us to ponder... When do the days get longer and why?  Most people answer Summer.  And what's the longest day of the year (Northern Hemisphere)?  Right June 20th, the summer solstice.  And so the next few days the daylight is getting less and less - all summer long the days get shorter and shorter.  Almost completely backwards from what we thought we knew.


Do you remember way back in 2001... when Steve Jobs laid out Apples Digital Platform - called the Hub Strategy?
"The Mac," Jobs said, "can become the 'digital hub' of our emerging digital lifestyle, adding tremendous value to our other digital devices."
"Jobs laid out a path of PC evolution that defined the early 80s as an initial 'golden age' of computing based on productivity software, which began to wane in the early 90s. A 'second golden age' began in the mid-1990s with the rise of Internet; but it too began to lose its momentum by 2000. Jobs said he believed a third age would focus on a digital lifestyle, driven by an 'explosion of digital devices.'"

-- by Phil Simon The Age of the Platform


Steve Jobs introduces the "Digital Hub... by HiltonRobb


Simon writes "Apple forced this third golden age by developing its platform -- and making it so compelling to use." To see the ecosystem of the computer as a hub of your digital life. They have executed on that vision with the iPod, then the iTunes store, the iPhone and the App store, now the iPad and the iBookStore. Are we following a pattern, is there a cookbook? The leader has a vision, shares the vision with the followers, the followers buy into the vision and together make it a reality. 

The new product adoptions phases are progressing quite nicely. Apple is a master at this process, described by David Pogue in: http://pogue.blogs.nytimes.com/2010/01/27/the-apple-ipad-first-impressions/.


Wildly Successful New Product Launch Phases:
  • Phase 1 feverish speculation and hype (preannouncment)
  • Phase 2 disappointment and bashing (prerelease)
  • Phase 3 attainment anticipation and adoration (post release)


How the iPhone was Born:  Inside Stories of Missteps and Triumphs

At the end of summer is the much anticipated Apple Announcement Event.  This year, 2017, was special.  Ten years of iPhone and the new Apple Campus is opening - the first event in the new Steve Jobs Theater.

iPhone X announcement - how does it do on the Wildly Successful New Product Launch Phases?
"Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future."
Has the iPhone replaced the Mac as the Hub in the Apple Digital Platform ecosystem?
AirPower - Qi charging 2018

See Also:

Demystifying the Steve Jobs Magic by Olivia Fox a look at the stage presence that Steve learned over the years (1984 - 2011) - he grows his Charisma and Olivia can teach you how.

The 25 Smartest Things Steve Jobs Ever Said

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple by Steve Blank
"What happens to a company when a visionary CEO is gone? Most often innovation dies and the company coasts for years on momentum and its brand. Rarely does it regain its former glory."

The constantly changing landscape of microcomputers over the decades.


Post a Comment

Most Popular on Agile Complexification Inverter

David's notes on "Drive"

- "The Surprising Truth about what Motivates Us" by Dan Pink.

Amazon book order
What I notice first and really like is the subtle implication in the shadow of the "i" in Drive is a person taking one step in a running motion.  This brings to mind the old saying - "there is no I in TEAM".  There is however a ME in TEAM, and there is an I in DRIVE.  And when one talks about motivating a team or an individual - it all starts with - what's in it for me.

Introduction

Pink starts with an early experiment with monkeys on problem solving.  Seems the monkeys were much better problem solver's than the scientist thought they should be.  This 1949 experiment is explained as the early understanding of motivation.  At the time there were two main drivers of motivation:  biological & external influences.  Harry F. Harlow defines the third drive in a novel theory:  "The performance of the task provided intrinsic reward" (p 3).  This is Dan Pink's M…

Elements of an Effective Scrum Task Board

What are the individual elements that make a Scrum task board effective for the team and the leadership of the team?  There are a few basic elements that are quite obvious when you have seen a few good Scrum boards... but there are some other elements that appear to elude even the most servant of leaders of Scrum teams.









In general I'm referring to a physical Scrum board.  Although software applications will replicated may of the elements of a good Scrum board there will be affordances that are not easily replicated.  And software applications offer features not easily implemented in the physical domain also.





Scrum Info Radiator Checklist (PDF) Basic Elements
Board Framework - columns and rows laid out in bold colors (blue tape works well)
Attributes:  space for the total number of stickies that will need to belong in each cell of the matrix;  lines that are not easy eroded, but are also easy to replace;  see Orientation.

Columns (or Rows) - labeled
    Stories
    To Do
    Work In P…

Exercise:: Definition of Ready & Done

Assuming you are on a Scrum/Agile software development team, then one of the first 'working agreements' you have created with your team is a 'Definition of Done' - right?



Oh - you don't have a definition of what aspects a user story that is done will exhibit. Well then, you need to create a list of attributes of a done story. One way to do this would be to Google 'definition of done' ... here let me do that for you: http://tinyurl.com/3br9o6n. Then you could just use someone else's definition - there DONE!

But that would be cheating -- right? It is not the artifact - the list of done criteria, that is important for your team - it is the act of doing it for themselves, it is that shared understanding of having a debate over some of the gray areas that create a true working agreement. If some of the team believes that a story being done means that there can be no bugs found in the code - but some believe that there can be some minor issues - well, …

What belongs on the Task Board?

I wonder about these questions a lot - what types of task belong on the task board?  Does every task have to belong to a Story?  Are some tasks just too small?  Are some tasks too obvious?  Obviously some task are too larger, but when should it be decomposed?  How will we know a task is too large?

I answer these questions with a question.  What about a task board motivates us to get work done?  The answer is: T.A.S.K.S. to DONE!



Inherent in the acronym TASKS is the point of all tasks, to get to done.  That is the measure of if the task is the right size.  Does it motivate us to get the work done?  (see notes on Dan Pink's book: Drive - The surprising Truth about what motivates us) If we are forgetting to do some class of task then putting it on the board will help us remember.  If we think some small task is being done by someone else, then putting it on the board will validate that someone else is actually doing it.  If a task is obvious, then putting it on the board will take vi…

Team Performance Model - by Drexler and Sibbet

Many of you have all heard of the Tuckman model of team dynamics (Forming, Storming, Norming, Performing).  It was created in 1966 and has become the most popular model for describing team behavior.  Is it time to level up in your mental model of team dynamics?  Are you ready for a richer more functional model?



Introducing the Team Performance Model by Drexler and Sibbet



Orientation - Why am I here?
"Orientation is about understanding the purpose of a team and assessing what it will mean to be a member.  you need to understand the reason the team exist, what will be expected of you and how you will benefit from membership.  In a new team, these are individual concerns, because the group is only potentially a team.  that is why these concerns are illustrated as occurring in your imagination at an intuitive level.  As a team leader it is important to provide time and space for people to answer these internal questions themselves."

Keys to when Orientation challenges are resolve…