I proposed the test in February  2011; it's not really been widely accepted as the defacto standard - yet.   What is the purpose of the Starbucks Test?  To indicate to me, a Fluent Digital Immigrant, the likelihood of happiness when engaging with a new an unknown organizations.   The premise:  When one walks into a Starbucks one expects to increase their happiness.  Either by making a "fair" exchange for a coffee with lots of options, and the opportunity to speak in riddles (order: I'll have a tall, skinny, why bother) to the happy staff that deliver value in a very predictable and expected way.  Or to not exchange any of my hard earned money - and just soak-in the cool (or warm) air and spend some quality time using their wonderful space to think, chat, or while-away some hours.   The exchange is fair because you both agree to it.  It is not the best price that a fair market should trend toward.  But there are so many externalities that keeps this best pri...