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A Partnership for Innovation in the Enterprise

Apple and IBM joining forces - oh really?  Will George Orwell be rolling over in his grave - will his 1984 become truth in 2014?

Well, one must follow the news to make sense of that gibberish... and the 1984 reference.... it goes back to the famous Superbowl Apple commercial introducing the Mac.

An IBM/Apple partnership to tunnel into the enterprise walled garden for devices is a great idea.  As a consumer it works for me.  I don't know of any enterprises that can pass the Starbucks Test (test for the ubiquity of access for the digital native).

In 2005 (years before the iPhone) Apple joined forces with Motorola to launch the ROKR, a cell phone and iTunes connected music player.

It took the world a few years to recognize that the Wright brothers had flown the first airplane at Kitty Hawk, NC (first flight in Dec. 1903 to 1908 public demonstrations). -- The Wright Brothers by David McCullough 

"Jointly developed with Motorola and made available on what was then the Cingular Wireless network, the iTunes-savvy Motorola ROKR may have been fugly, but Apple engineers learned as much as they could while developing it: lessons which helped them avoid the same mistakes in the iPhone..." -- Jonny Evans

The ROKR was a great "beta" success for one of the partners (Apple) and a market failure for the other.  The device was both a phone and a 100-song music player with iTunes integration.  I bought one for my wife and she didn't love it.  I (the geek in the family) found it intriguingly interesting but frustratingly difficult to manage the songs and syncing.

It was not the disruptive innovation that would come two years later.  For $250 and a two-year contract you got a 1.7 inch color display, stereo speakers, camera/video recorder and a phone with a few built in "apps".  What did Apple learn from the introduction of this device and the partnership with the leading mobile device maker?  One thing they learned was that without full control over the product it would be ugly!  It was not innovative - just an incremental mashup of the walkman with the cell-phone.  Jobs was after revolution.  Hence the 100-song limit on the ROKR.  The iPhone launch was only 17 months away in January 2007.  Of course Apple would want to cripple the device, yet slip their toes into the waters.  What a great beta test with real users and all-out marketing to see how the US would react.  The product launch and validated learning was quite beneficial to Apple, not so much for Motorola.

Will the IBM-Apple partnership prove beneficial to both?  Some pundits feel it is an indication of weakness in Tim Cook's leadership and that it is signaling a lack of innovation at Apple.

The deal according to the Wall Street Journal has IBM developing 100 iOS apps and supporting the business customers using those apps and products.

IBM will sell iPhones and iPads to its enterprises clients.  Putting thousands of IBM consultants peddling the new Apple mobile app development language Swift.  Along with apps that manage your enterprise.  The answer to everyones Jeopardy question... will Siri go out with Watson?

So what will be the outcome of this partnership - will it benefit both companies - will it crack open then enterprise to mobile devices?  All very good questions that we should be able to answer in two years or so.

Date Line:  October 2016      Well it's been a few years - how has this partnership worked out?  I've not seen any babies from the hook-up of Siri and Watson.  Can't see that this partnership actually exist.  So perhaps it will take a few years more - or it could be that no one at either company really wanted to work with the others.  So far I'd say the relationship was not fruitful.

Perhaps we need to look at this reason:

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple


See Also:

Apples first ever iTunes phone
Apple Motorola Cingular Launch Worlds First Mobile Phone with iTunes
IBM partnership with Apple proves its innovation mojo
Apple IBM in deal to create apps


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