I've recently been party to a somewhat rare event in one's life. It has made me think about the customer experience - or the UX that we discuss so much in software. On a scale of 0 - 10 rank these events in your life: Applying for and receiving a home mortgage . Being the subject of Inter-Stellar Species cataloging and experimentation ( Alien Abduction ). Having the periodic Colonoscopy exam . I feel like I can be considered an expert in all of these areas, having multiple experiences in each unique domain. Here is how I rate them on the scale (terrible to uneventful): (0) Home Mortage - - - - (5) - - - Colonoscopy - Alien Abduction (10) What is your worst UX experience? Is anything worse than a Home Mortage experience?