The product owner calls everyone together and explains the "crazy" direction we are headed and why. Team morale does an immediate 180-degree turnaround and sky-rockets. Product Owner has a Sprint Goal This little tidbit of Sprint Planning often goes unnoticed, is frequently forgotten or never mentioned. But when you see the difference it makes for a bunch of devs that thought we were building the wrong thing and then realize how crafty your product owner is... well you will not forget to insist on the reasons - the goal of sprints you and the team are running. Years ago, in a rainy distant land far from sunny Texas, I worked for a SpeakEasy. The company was a hot-shot in ISD land (Internet Service Delivery in the days of modems). They had this crazy idea to build a Voice-Over-IP telephone product and hired out the tree-hugging hippies from a little consultancy company across the lake. These hippies said they had a new collaborative way to build products that work...