I've never met a Scrum team that was highly performant (one commonly stated end goal) that did not have a highly engaged and participatory Product Owner. I've also not met one person that can do all that that role requires for Scrum teams and the business. Yes, Scrum's model simplification may mislead organizations into believing that the role is one and only one person. It was designed this way for very valid reasons - to quit thrashing teams and increasing focus, also a form of limiting work in process, the concept of the PO as the one-ringable-neck responsible for the ROI of the team. However this simplification rarely addresses the needs of the total business. Here's a great article on the expansion of this simplification. The Product Manager vs Product Owner by John Peltier I've worked with numerous teams in my 10 years of guiding Agile transitions. And reflecting upon all those teams, there success levels, the customer & team satisfaction wit