Visual.ly Infographic Understanding why an organization thinks it needs to change is enlightening. Many times the people at the bottom ranks of the organization have no idea the driving forces that necessitate a change. As a group brainstorm a list of possible reasons for the change. Dialogue on the difference between change and transition. How long does change take? What is a transition? Bridges Transition Model : Ending - Neutral Zone - New Beginning. Dialogue on the difference between satisfiers and dissatisfaction in the workplace (Herzberg's Two-Factor theory ). See Gallup's Q12 Employee Engagement survey . First just capture all the reasons that might be the answer to - Why change? Typical reasons (if you need to prime the pump - or when the answers slow down - throw one of these out to head in a different direction). Current process just doesn’t work Decrease time to market for new products Cost reductions, improve effeciencies Scru