David Koontz guiding a canoe I was at the Dallas Tech Fest last week (2017 actually) and was asked several times what an Agile Transition Guide was (it was a title on my name tag)... it's surprising to me how many people assume they know what an Agile Coach is, yet there is no good definition or professional organization (with a possible exception coming: Agile Coaching Institute ). So naturally, the conversation went something like this: Inquisitive person: "Hi David, what's an Agile Transition Guide? Is that like a coach?" David: "Hi, glad you asked. What does a coach do in your experience?" Inquisitive person: "They help people and teams improve their software practices." David: "Yes, I do that also." Inquisitive person: "Oh, well then why don't you call yourself a coach?" David: "Great question: Let's see... well one of the foundational principles of coaching ( ICF ) is that the coa