What does it take to have a first rate customer experience when there are more customers than sales representatives? Yes, this means there is going to be some form of wait, a queue. Here is my comparison of experience at the Apple Store to that of the restaurant, CheeseCake Factory which we went to right afterwards. At the Apple store we were put on a wait list to see a representative (the greeter used a text description and my wife's name to put her on the list explaining that the next available person would find us, as we browsed). I asked what the description was, and this is how my wife was described: "tall, with long hair, in a jean jacket with multi-colored scarf". I suggested that they had the technology to just snap a picture and attached it. She said there might be privacy concerns with that. We browsed and found the item we needed (a Mini Display Port - HDMI adapter). About the time we had found it an Apple ...