What is better than Google Analytics (web analytics made smarter, friendlier and free)? How about web analytics made into an INFO-RADIATOR?
What is an info-radiator?
This concept is a mash-up of publishing information with information graphics and personal interactive engagement.
So here is my latest attempt to create one of these mash-ups. It is an attempt to disseminate information about some Scrum videos and a survey on basic training evaluation (did the learner like and value the training). One problem with this poster is that it may spark interest in the topic - yet there was a poor actionable behavior associated this reading the poster. One could watch people stop in the hallway and read the poster, yet one couldn't measure any transfer of knowledge. Did the learner actually go to the web site to watch the video advertised by the poster? Sure we could put in some fancy web tracking analytics (if our back-end systems supported this feature - who knows what SharePoint can do - but I know it cannot be helpful in me acquiring knowledge of its capabilities - it doesn't like to share).
See Also:
Real-time Dashboards considered harmful
"Next time you think about making a real-time dashboard, ask a deeper question about the underlying problem instead. I guarantee you’ll find more value from that."
Related posts:
Another Info-Cooler bites the dust.
Why I use Flip Charts not PPT Slides
A Burndown chart that radiates progress
 |
| Better than Google Analytics Info-radiator of desire. |
“An Information radiator is a display posted in a place where people can see it as they work or walk by. It shows readers information they care about without having to ask anyone a question. This means more communication with fewer interruptions."See also: Big Visible Chart, Informative Workspaces, Information Radiators.
-- Alistair Cockburn
 |
| Day 2 |
So here is my latest attempt to create one of these mash-ups. It is an attempt to disseminate information about some Scrum videos and a survey on basic training evaluation (did the learner like and value the training). One problem with this poster is that it may spark interest in the topic - yet there was a poor actionable behavior associated this reading the poster. One could watch people stop in the hallway and read the poster, yet one couldn't measure any transfer of knowledge. Did the learner actually go to the web site to watch the video advertised by the poster? Sure we could put in some fancy web tracking analytics (if our back-end systems supported this feature - who knows what SharePoint can do - but I know it cannot be helpful in me acquiring knowledge of its capabilities - it doesn't like to share).
 |
| Day 3 |
So solving one problem - the issue of people need to remember the ridiculously long and complex URL (again SharePoint lack of capability) lead me to a great solution. I shortened the SharePoint URL using Bit.ly then printed the shortened URL multiple times and created a tear-off and take-one sheet. By posting this beside the poster I created the info-radiator. Each day, I walk by and see the growing torn-off shortened URL tabs on the sheet. This is an indication that the poster is working. I think it may also create a virtuous cycle. As others see the obvious interest, they see value in stopping to read the poster. This may drive people to the Scrum videos and they may actually watch the video - then take the survey.
See Also:
Real-time Dashboards considered harmful
"Next time you think about making a real-time dashboard, ask a deeper question about the underlying problem instead. I guarantee you’ll find more value from that."
Related posts:
Another Info-Cooler bites the dust.
Why I use Flip Charts not PPT Slides
A Burndown chart that radiates progress
Comments