I proposed the test in February 2011; it's not really been widely accepted as the defacto standard - yet. What is the purpose of the Starbucks Test? To indicate to me, a Fluent Digital Immigrant, the likelihood of happiness when engaging with a new an unknown organizations. The premise: When one walks into a Starbucks one expects to increase their happiness. Either by making a "fair" exchange for a coffee with lots of options, and the opportunity to speak in riddles (order: I'll have a tall, skinny, why bother) to the happy staff that deliver value in a very predictable and expected way. Or to not exchange any of my hard earned money - and just soak-in the cool (or warm) air and spend some quality time using their wonderful space to think, chat, or while-away some hours. The exchange is fair because you both agree to it. It is not the best price that a fair market should trend toward. But there are so many externalities that keeps this best price from bei