How cool is technology that connects an author with a fan on a personal level. Perhaps this is just a simple marketing technique. The author auto-searches the twitter stream for reference to their name or book, and then sends a personal reply to the originating person. What does this personal attention from a respected author do for the person? It creates a level of bonding that humans crave.
The result was more powerful than any advertising. Now Dan Pink has recruited me to spread his message about his book. Is this just a simple motivation trick - is he a Jedi Master with motivation mind tricks? I'm telling all my friends that he thinks my wife is Good Looking and Wise. Hey, that's a quote.
Buy it at Amazon.
Related Post: It happened again. I enjoy being manipulated by Master Jedi