Thursday, February 20, 2014

Do you need a Product Manager AND a Product Owner?

Research on the Scrum Product Owner role and compare and contrast to the traditional Product Manager role.  The Pragmatic Marketing framework may help to distinguish the PO role from the larger sphere of influence that a traditional product companies view of a product manager.

Many Product Managers are familiar with the Pragmatic Marketing framework.  How does this framework interact with the Agile mind-set and the Scrum framework for product development?
Here's a mash-up using the Pragmatic Marketing framework as a base map and the overlap of the Lean/Agile/Scrum view of the space.  (Note: the PM framework link has nice interactive description pop ups of each cell in the framework.)

One of the best blog series I've found is by Roman Pichler - The Product Owner on One Page.  Don't let the title fool you, he has many articles linked on that one page.  Or you could buy his book:  Agile Product Management with Scrum.

A list of responsibilities of each role may help to distinguish between the two roles:  read The Product manager vs. Product Owner article on The Big AHA! blog.

A good paper from Agile 2009 by Rich Mironov   The Agile Product Manager / Product Owner Dilemma.  Here's Mironov's view of the Product Manager role.
What Does Product management do? - Rich Mironov - Ethiosys

See Also:

Is your PO role working for the business?
Learn Scrum - a video series includes the awesome video Product Ownership in a Nutshell by Henrik Kniberg
8 Mistakes You'll Make in your First Product Management role - Rich Mironov

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